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Leadership At Mid-Market Companies Are Raising The Stakes on Technology

Emboldened by previous results, leadership at Mid-Market companies are making larger wagers on technology investments as they build strategies around them.  

What a difference a few years makes. Following several years of only betting the ante on technology investments, the leadership of medium sized companies (revenue from $100 million to $1 billion approx.) are feeling more comfortable in raising the stakes on their digital futures. A report, released by Deloitte, found that of the nearly 400 US companies represented, 54% say their technology spend is higher than the previous year with an additional 19.4% calling it "significantly higher". 

This latest survey, meant to gauge the role technology plays on mid-market companies, shows that successful outcomes on smaller, earlier investments into areas such as data analytics, cloud, mobile and social, have given the technology leadership of these companies the footing and confidence they need to push their position for expanded investment. The report indicates that 53% of technology adoption is now led by leadership within the IT department. That's an increase of 13% from 2014 and good news for the agendas of CIOs and CTOs.

Of the survey's 500 respondents, 60% operate inside the C-suite, while the remainder fill other executive management roles within the business. All areas sectors of industry were represented in the findings, with 80% of them operating as privately held firms. 

Other highlights from the report show that 52% of respondents now approach technology investments on their strategic merits rather than as a critical response. This is up from 38% two years prior and may indicate that the middle market is beginning to reach a digital maturity.

Additionally, increasing productivity was cited as a primary reason for technology investments, with these increases expected to result from improved analytics, big data expansions and shifting infrastructure to the cloud. Understandably, the concerns of digital security still play a large factor in the technology decisions middle market companies are making.    

You can read the full report from Deloitte, Technology in the Mid-Market: Taking Ownership, here.